Chain of Orthodontic Clinics
TGF INVOLVEMENT : Establishment of New Clinic, Organisation Development, Marketing of Brand, Debt Financing of Operations
DURATION : September 2015 to September 2016
India’s first (and possibly only) chain of orthodontic clinics wanted to pilot the establishment of a clinic dedicated exclusively to orthodontic treatment (braces) and also wanted the clinic operated by a professional team.
The challenge for the client was lack of bandwidth available to the three Doctor-Partners for executing the pilot project.
TGF team helped the client create a business plan for the project, acquire debt funding for the same, identify good locations for the clinic in shortlisted suburbs, negotiate and sign up the rental agreements, recruit the clinic team including specialist orthodontists, sign up digital agency for online promotions etc. Within 9 months of launching the clinic, it became evident that significantly higher marketing budgets would be required to get the clinic to an operating break-even point. The client did not wish to go the long haul to make this work and hence this effort was discontinued by the client.